DigiMarCon Southern California – The #1 Digital Marketing, Media and Advertising Conference & Exhibition in Southern California.

Get ready to be inspired and informed at DigiMarCon Southern California, the premier annual conference and exhibition for digital marketing, media, advertising and business professionals in Southern California, returning May 8-9, 2025 to the Marriott Marquis San Diego Marina Hotel in San Diego, California. Experience two action-packed days including keynotes, master classes and panels from experts and thought leaders with cutting-edge strategies and numerous networking opportunities. Also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology. Attend in-person or online to access the next wave of digital innovation, including insights in AI and ChatGPT, marketing automation, content creation, growth hacking, social media marketing, SEO, and more.

Highlights:

 •   Top Industry Keynotes: Hear from visionary speakers who push the boundaries of digital marketing.
 •   Networking Opportunities: Connect with thought leaders, reunite with your peers, and expand your professional network.
 •   Emerging Trends: Discover strategies and latest technologies to move your business to the next level.
 •   Hands-On Learning: Master classes, case studies, and strategy sessions to equip you with practical solutions for immediate impact.

This year’s edition will feature topics such as:

 •   Artificial Intelligence, ChatGPT, and Marketing Automation
 •   Content Marketing, Email Marketing, Social Media Marketing, and Influencer Marketing
 •   Conversion Rate Optimization, Mobile Marketing, and Video Marketing
 •   Data Science, Big Data, Programmatic Advertising and Predictive Analytics
 •   UI / UX Design, User Experience, Omnichannel Marketing, and much more!

Challenge traditional ideas, gain actionable insights, and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. See why people keep coming back year after year to this must-attend event for any marketer wanting to stay ahead!

Register and secure your seat today at https://digimarconsoutherncalifornia.com.

Please note the recent location change

For as long as there has been fundraising, there have been two cornerstone strategies: acquisition and cultivation. Join us to take a look at some of the ways – including email marketing, online events, and social media – that nonprofits are using the Web to acquire new supporters and reinforce relationships with those already supporting.

SCHEDULE: 5:30 Networking 6:00 Presentation 6:30 More networking

Chad Norman and Allison Van Diest from BlackBaud will give us top ten tactics organizations are deploying over the web to support their goals.

Chad Norman is the Internet Marketing Manager for Blackbaud, where he is responsible for corporate website content, social web strategy, email marketing, community management, and search engine optimization. Chad is editor-in-chief of Blackbaud Blogs, where he also writes his own blog "Webby Things". As host and producer of The Baudcast, he brings together industry experts from around the world to discuss nonprofit technology issues on this biweekly podcast. In 2007, Chad founded Go Green Charleston, a technology-focused nonprofit that helps Charleston-area residents connect, stay informed, and mobilize around local environmental issues. Chad has spoken for groups like AMA, PRSA, and NAYDO, and his work has been featured by The Nonprofit Times, Fundraising Well, Treehugger.com, and Neatorama.com.

The Portland 501 Tech Club is growing with your participation and turning into one of the hottest new places to learn, connect, and CHANGE within the Portland community! This is a fantastic way to keep conversations, learning opportunities and networking going throughout the community.

If you haven't already, please join the Portland 501 Tech Club at http://groups.nten.org. Please email Anna at [email protected] or Donna at [email protected] with any questions

Adam Mertz, Portland tech veteran and Act-On Sr. Director of Product Marketing, will lead a conversation on what of the industry’s hottest topics – Account-Based Marketing. Adam recently joined Act-On after 8+ years leading Jive’s Product Marketing, Customer Marketing and Field Demand Gen teams so he’s someone who both understands the challenges and buying shifts Marketing leaders are grappling with and has a pulse on the direction this industry is going.

Join this great networking opportunity, learn more about Account Based Marketing, and welcome Act-On to downtown Portland.

In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.

Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.

What you'll learn:

(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.

(2) Setting up marketing automation to support a digital campaign and collaboration.

(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.

About the presenting companies:

S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.

Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).

The agenda:

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!

Have you ever wondered how all the wiz-bang marketing professionals are able to increase website traffic and conversion rates for their clients? Yeah, we did too. So, we asked the very talented Jake Wagner, CDMP to host a workshop on one of the comprehensive email marketing solutions available today, Active Campaign. In this workshop, Jake will introduce newsletter campaigns, contact managment, automation set up, and the reporting and analytics that are included in this online tool.

If you haven’t heard of ActiveCampaign, it’s like MailChimp on steroids. It is a great tool at an affordable price, making it the best fit for many entrepreneurs. Bring your laptop and desire for better communication to the first of these one hour workshops!

Find your new best customers by building a digital marketing plan that focuses on the goals, campaigns, and tactics that work best for you. From websites to social media to email marketing and advertising, it's easy to feel overwhelmed and hard to see what is really driving sales.

With 10 years experience in digital marketing strategy, in both small businesses and nonprofits, Lyndal Frazier-Cairns will teach you how to separate the must-haves from the nice-to-haves, and double down on the marketing that works for you.

In addition to this intensive training, you will also take away a full, personalized marketing plan that includes best practices, your goals, and the steps you need to take to make your business plans come to fruition. Your clients are looking for what you do. Let's help them find you.

Large Organization or Business Pricing: $149 Small Organization or Nonprofit Pricing (less than 10 people): $99

Portland Underground Grad School (PUGS) offers courses and workshops that facilitate your becoming who you want to be. Taught by local experts, they are filled with smart, interesting, and motivated Portlanders. We believe that a quality education is key to personal and societal transformation.

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We're changing things up this month! Ask Klaviyo experts anything about email marketing this holiday season. Questions around retention strategies, what types of emails you should send, how soon you should start your holiday campaigns this year, how to promote your offers, and more are welcome.

Our Panelist Kris Daria is an email marketing strategist helping beauty & wellness brands to grow their online store with automated email marketing. 
After spending over 10 years working with multi-million dollar e-com brands, Kris has become a pro at automating her client’s email marketing in a day, so they can save time and bring in more sales on autopilot, without lifting a finger. Her focus is on helping purpose-driven entrepreneurs to build impactful & automated email systems while giving them tools to operate with more clarity, ease and flow.

Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections.